{"id":7121,"date":"2020-11-18T16:52:56","date_gmt":"2020-11-18T08:52:56","guid":{"rendered":"https:\/\/uatcphi.imsinoexpo.cn\/?p=7121"},"modified":"2021-12-27T13:26:19","modified_gmt":"2021-12-27T05:26:19","slug":"cphi-p-mec-china-2020-adapts-to-customer-needs-with-hybrid-pharma-event","status":"publish","type":"post","link":"https:\/\/www.cphi-china.cn\/en\/cphi-p-mec-china-2020-adapts-to-customer-needs-with-hybrid-pharma-event\/","title":{"rendered":"CPhI & P-MEC China 2020 adapts to customer needs with hybrid pharma event"},"content":{"rendered":"\t\t
18.11.2020 16:52<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Virtual Expo Connect to empower access for international pharma to the world\u2019s largest pharma ingredients market<\/p>\n\n <\/p>\n\n Amsterdam, 17 November 2020<\/strong>: CPhI & P-MEC China<\/strong><\/a> returns as a hybrid event in Shanghai (16-18 December, 2020), with a physical exhibition running alongside Virtual Expo Connect<\/strong><\/a> (18 November \u2013 18 December, 2020) for international audiences unable to attend.<\/p>\n\n <\/p>\n\n The physical exhibition will be held at the SNIEC (Shanghai New \nInternational Expo Center), with some 3,000 exhibitors present across \nthree days, alongside exhibitor talks and conferences. Crucially, this \nyear\u2019s exhibition will support international attendees with a dedicated \nmonth-long digital platform, Virtual Expo Connect<\/a>.<\/p>\n\n <\/p>\n\n Reacting to customer needs, CPhI & P-MEC China introduced a new \nhybrid model so that pharma executives (unable to visit Shanghai) can \ncontinue to meet and do business in the country \u2013 which plays such an \nintegral role in global supply chains. In fact, China is the world\u2019s \nbiggest ingredients producer, supplying 80% of chemicals used in \nEuropean drug manufacturing and 70% of APIs to Indian manufactures – \nwhich in turn makes 40% of global generics.<\/p>\n\n <\/p>\n\n \u201cChina based companies are absolutely vital in the pharma supply \nchain. It is therefore essential international pharma is able to meet \nwith partners here to support the delivery of medicines globally. For \ninternational attendees to connect with China-based suppliers, we \ncreated a special digital platform. Virtual Expo Connect provides access\n to thousands of potential suppliers over a one-month long period of \nengagement, allowing pharma to source connections to support \nmanufacturing needs. To sustain global growth, it is crucial that \noverseas professionals can meet with companies from the world\u2019s largest \npharma ingredients market,\u201d <\/em>commented Laura Murina \u2013 Brand Manager CPhI & P-MEC China, Informa Markets<\/p>\n\n <\/p>\n\n The onsite and digital exhibitors will span the full supply chain in \nChina \u2013 from ingredients and machinery to contract services, biologics, \nfinished dosage and packaging.<\/p>\n\n <\/p>\n\n Virtual Expo Connect will have a number of digital features at the disposal of online attendees. For example, the Digital Showroom<\/strong>\n will showcase products and services from the event\u2019s exhibitors, with \nattendees able to search for suppliers and request video meetings. \nBusiness development will be further facilitated by the online matchmaking service<\/strong>, which uses precise targeting to source the most appropriate partners. The virtual expo also provides hosted buyer video meetings<\/strong>, a customised one-to-one digital meeting service tailored to individual purchasing requirements.<\/p>\n\n <\/p>\n\n Additionally, to stay informed on the latest challenges and opportunities, the exhibitor talks<\/strong>\n will feature in-depth interviews with senior management from across \nleading pharmaceutical companies in China. Further industry expert \ninsights will also be provided by the conference webcasts,<\/strong> which are available to livestream and on-demand.<\/p>\n\n <\/p>\n\n Finally, for a fully immersive experience of CPhI & P-MEC China, \nvirtual attendees will have the chance to tour the show floor via both a\n 360o<\/sup> virtual reality view<\/strong> of the show floor and livestreamed virtual guided tours<\/strong>.<\/p>\n\n <\/p>\n\n Murina added \u201cFollowing the success of the recent CPhI: Festival of Pharma<\/strong>, we realised the importance for international audiences of combining the benefits of Virtual Expo Connect. Yet with our <\/em>360o<\/sup>\n virtual reality and guided tours we have taken this a step further and \nwe now empower the global community with a truly immersive digital event\n experience. The online and on-demand conference agenda will deliver \nvital information on market dynamics, opportunities and trends. All from\n the comfort of executives own computers and over an extended month-long\n period.<\/em>\u201d<\/p>\n\n <\/p>\n\n International attendees can register for CPhI & P-MEC China 2020 Virtual Expo Connect here<\/a>.\n CPhI believes that quality of life can be improved through attainable \nhealthcare, delivered by more accessible and affordable medicines \u2013 \nwhich it empowers through providing professionals\u2019 platforms to meet and\n exchange ideas.<\/p>\n\n <\/p>\n\n – ENDS –<\/strong><\/p>\n\n <\/p>\n\n Notes to editors<\/em><\/strong><\/p>\n\n <\/p>\n\n About CPhI<\/strong><\/p>\n\n CPhI drives growth and innovation at every step of the global \npharmaceutical supply chain from drug discovery to finished dosage. \nThrough exhibitions, conferences and online communities, CPhI brings \ntogether more than 100,000 pharmaceutical professionals each year to \nnetwork, identify business opportunities and expand the global market. \nCPhI hosts events in Europe, Korea, China, India, Japan, South East \nAsia, North America, and the Middle East and Africa. Co-locating with \nICSE for contract services; P-MEC for machinery, equipment & \ntechnology; InnoPack for pharmaceutical packaging; bioLIVE for \nbiopharma; Finished Dosage Formulation for every aspect of the finished \ndosage supply chain; and NEX for natural extract products, applications \nand solutions. CPhI provides an online buyer and supplier directory at \nCPhI-Online.com.<\/p>\n\n <\/p>\n\n